This Spring, we had the opportunity to head out to The Estate at Cherokee Dock, Reba Mcentire's previous home, now turned venue, for the Wedding Market Summit. The two-day conference had a lineup of impressive speakers that gave amazing insights into the wedding industry and practical advice on how to successfully implement techniques to grow your business.

Also incorporated into the Summit was a style shoot designed by Laurie D'Anne Events in collaboration with Branching Out Florals, Posh Bridal, Baked in Nashville, and Grand Central Party Rentals. The photos from the shoot turned out perfectly!

A little about a few of the KeyNote Speakers:

Angela Proffitt
- Who She Is:
  - Entrepreneur, designer, celebrity wedding and event planner, and consultant, just to name a few of her many talents.
- What She Talked About: "Maximize Your Marketing When On TV Or Featured Article"
  - Have you ever had the opportunity to go on TV and give tips in your industry? Well as a planner and designer, that usually requires props. And when the show tells you there’s no budget, what’s your reaction? FREE? Nothing is free in life." Angela covered how to maximize your ROI when there’s not a budget in order to get local or national exposure.
Heather Benge
- Who She Is:
  - Designer and planner with her company "Heather Benge Events" and founder of "Style Shoots Across America"
- What She Talked About: Styled Shoots
  - Start to finish planning and which shoots to include for publication as well as styling tips and submission tips.
Bogdan Constantin
- Who He Is:
  - Creator and CFO of Menguin (men's suit and tux online delivery service).
- What he talked about: "Scaling Through Growth Hacking With Bogdan Constantin".
  - Bogden shared how he turned $30k of ad money spent into $1M of revenue in 9 months using tactics and tools available to everyone. As well as talking about the nuts and bolts of scaling a wedding brand by focusing on the most important aspects:
    - Becoming profitable through succesfully acquiring leads/customers.
    - Converting those leads based on their own timeline for making wedding decisions related to your service or product.

We heard about industry trends, where things are headed and how to maximize on social media strategies. We also particiapted in a live broadcast of a few expert panelists during a TWESA networking event with local wedding professionals one evening. This was held at the Estate's outdoor venue area. Overall the two-days were full of good coversations and great content!